Your liberation to a life that aligns with who you really want to be as a leader, begins here.
“I still can’t believe how different things are in such a short amount of time.
Work with Lizzie, it will change everything for the better.”
“Lizzie has made such a tremendous difference in my life. Her astuteness, wisdom, razor-sharp clarity, clear personal boundaries and intuition are incredible to help you realise new perspectives that get you unstuck and transcend whatever issues you may be playing out.”
“The sessions I’ve had with Lizzie have truly been mind-blowing. There were blocks in the way I was showing up with the team, and Lizzie helped me to identify with such clarity in how there were playing out.
Truly transformational.”
“Lizzie is a rare find. I adored her holistic approach to leadership, and I’ve suddenly found the confidence, time and space to living and leading more intentionally.”
You started it because you had a vision. Because you’re damn good at what you do. Because you wanted to build something meaningful. But now?
Your days are filled with back-to-back meetings, half-written emails, Slack pings, and trying to manage a team when you never actually signed up for that part.
You’re stretched thin.
You’re constantly “on.”
You’re tired—and not just today-tired. You’re existentially tired.
You’ve built something great. But now it’s time to build it differently.
Worn out, overwhelmed, and stuck in a loop of hiring, fixing, and firefighting. The founder trap is easy to fall into. As the team grows, you believe you have to start adding in more structure, which means you default to adding in managers and layers of hierarchy. Some of these managers bring with them their own ways of doing things, which starts to rub up against your own values. Before you know it, you feel like you’re creating a company that even you don’t want to work in. The culture feels off.
You’re doing all the things you think you should—but you’re still not where you want to be.
😫 You’ve become the bottleneck for every decision
🫠 You’re hiring and firing in circles—never finding “the right person”
😤 Managers bring in rigid systems that clash with your values
😣 You’re stuck in the day-to-day, even though you want to step back
😔 You feel like a lone wolf, outside of your team and the vision you have
The real way out of the Founder Trap isn’t hiring more managers or adding more layers. It’s building a business that doesn’t rely solely on you to function. Decentralised ways of working and self-management shift responsibility from one founder at the centre—to a team that knows how to lead themselves.
You create clear roles, shared decision-making, and real ownership—without sacrificing your values or your sanity.
Instead of controlling everything, you start designing systems that hold the business together without holding you hostage.
Founders who escape the trap feel more at ease, get their mojo back for the work they love to do, are back in flow with their own vision. And most importantly, feel like they are back on the inside, held by their team, instead of being on the outside.
Stop managing people and start empowering them
Lead without micromanaging
Create clarity, calm, and culture
Build a business they would want to work in
Do work they actually enjoy
Have more energy, more space, more life
For the last 7+ years, I’ve supported founders and teams to ditch top-down management and build cultures where people—and ideas—actually thrive. I don’t do cookie-cutter advice. I don’t believe in endless frameworks with zero soul. And I’ll never tell you to “just hire better people.”
I help you step back without losing sight of what matters.
I show you how to lead in a way that feels natural—not forced.
❤️ Fiercely committed to human-first business
💥 Known for calling out BS—with compassion
🧠 Skilled in mindset coaching & leadership development
🚀 Pioneer for new ways of working
🔄 Experienced in decentralised, self-managing teams
💡 Trained in Holacracy, Sociocracy & Semco Style
Founders work with me when they’re tired of pretending to have it together. When they want to build a company they don’t need to escape from. When they’re ready to trade control for clarity.
If you want coaching that goes deeper than KPIs and support that balances systems and soul—Let’s work together.
on Make it Thrive: The Company Culture Podcast
In Season 13 of my podcast, I interviewed Maverick Founders around the world who have chosen to do things differently.
Available to listen on all streaming platforms.
Founder coaching is 121 time dedicated to your journey.
Got a burning question before we chat, it might be answered here.
Founder Coaching is designed specifically for purpose-driven founders who want to lead differently. While typical business coaching often focuses on strategy, revenue, or performance hacks, Founder Coaching goes deeper.
This isn’t just about scaling—it’s about sustainable growth.
It’s not about managing harder—it’s about building a culture that runs without you.
And it’s not one-size-fits-all, it’s tailored to your leadership style, your values, and your vision.
Founder Coaching supports both the inner work (confidence, clarity, boundaries) and the outer work (team dynamics, decentralised practices, culture design). It’s about helping you step back without losing control—and creating a business you don’t need to escape from.
It’s coaching made for founders, by someone who truly gets the weight you carry.
Both. Whether you’re scaling your team or hitting a plateau, coaching helps at every phase. If you’re feeling stretched, stuck, or unsure how to grow without burning out—this is for you.
I work with founders who are purpose-driven, people-focused, and already thinking about how to build a business that’s sustainable—not just profitable.
Even if you’re pre-revenue, if you’re starting to grow a team (or thinking about how you want to lead one), Founder Coaching can help you lay strong foundations—before you fall into the traps of burnout.
That said, if you’re still validating your idea or just looking for help with product-market fit, this probably isn’t the right fit just yet. I focus more on the human side of leading a business—not just the business model.
No—although many come to me when they’re close. You don’t have to be at breaking point to benefit. Founder coaching is just as powerful when you’re proactively trying to grow more sustainably.
I work across industries—from tech startups to creative agencies to purpose-driven social enterprises. What matters most is your mindset. If you’re committed to doing business differently and developing yourself as a leader, we’ll be a good fit.
Nope. You’re the expert on your business—I help you lead it with more intention and less stress. I won’t give you one-size-fits-all answers. Instead, I’ll ask the right questions, challenge your thinking, and co-create strategies that work for you.
Yes. As well as supporting you through 1:1 sessions, I also provide a programme of sessions for your team. These are always co-created with you, and are bespoke to your team and company needs.
Most founders experience:
I’d be happy to share some more examples in a discovery call about the shifts my clients have experienced.
Absolutely. In fact, that’s one of the biggest reasons founders come to me. We’ll explore how to build trust-based, self-sufficient teams, so you’re not stuck in the weeds or constantly needing to hold everything up.
We all hate this answer but its true – it all depends on how much you’re willing to put in the work outside of the sessions. I’ve had clients who have seen impact within 3 sessions. The real work happens with the team and what you’re willing to practice outside of our sessions. The more commitment the greater the results.
Yes—completely.
Everything we discuss is strictly confidential. This is a space for you to be honest, vulnerable, and real without judgement. I don’t report back to investors, advisors, or team members. What happens in coaching stays in coaching.
Founder Coaching isn’t about pushing you to hustle harder or hit arbitrary growth targets. It’s about helping you lead with clarity, trust, and sustainability.
What makes my coaching different is the blend of deep inner work (mindset, boundaries, purpose) and practical organisational change (team structure, self-management, culture).
I’ve spent over a decade helping founders and teams ditch traditional management and build human-first businesses. I bring frameworks like Holacracy, Sociocracy and Semco Style—but always adapt them to you.
This is honest, grounded coaching for founders who want to do business differently—and lead without burning out.
Book a free discovery call.
No pressure.
Just a conversation about what’s possible.
Telephone: 0333 3580083
Email: lizzie@libertymind.co.uk